IBG + Amsterdam
About the project
A world of beauty.
IBG (Innovative Beauty Group) is a global collective of more than three hundred specialists across thirteen locations, all driven by one ambition: shaping the future of beauty. With deep expertise and a distinctly personal approach, they support both established brands and first-time private label retailers through every stage of bringing a product to life.
IBG operates at the intersection of branding, product development and packaging innovation. Their office needed to support that dynamic ecosystem, where strategy, creativity and execution continuously overlap.
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Layered as a beauty formula
We used colours to blend and layer the office.
Soft gradients move across the walls and curtains from lilac to peach, from warm neutrals to fresh greens, inspired by cosmetics, pigments and nature’s own colour transitions.
Designed around the essence
The office is structured as a spatial translation of how the company operates. At the centre sits the "essence" also known as the core. In beauty, everything begins with "essence": scent, identity, the defining note of a product.
From this so called "essence", the office unfolds into four clearly defined yet connected zones: vision is where strategy and market awareness happen.
A quieter zone that supports focus and long-term thinking. Form is the creative area it is where ideas are developed and shaped into real products. Pulse is home to the logistics team. Root is where finance sits.
Meet the team behind this project
A diverse team of experts, each with an unique eye. We connect every client with the designer who fits their story best.
